Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights

The Best of BoF: Luxury’s Blockbuster Year

In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.

How Saint Laurent Became a $3 Billion Powerhouse

CEO Francesca Bellettini breaks down how she worked with designer Anthony Vaccarello to more than double sales in 5 years, leaning into an amped-up take on Parisian glamour, seasonless merchandising and rapid expansion in leather goods.

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

Case Studies & Reports

Analysis

BoF Insights | The New Statement Shoe: Reimagining Designer Footwear

Case Study

Inside the $7 Billion Dior Phenomenon | Download the Case Study

Case Study

Inside Farfetch’s Bid to Dominate Luxury E-Commerce — Download the Case Study

Latest News & Analysis

Aquazzura Launches Handbag Line at Paris Event

It comes ahead of a retail push by the brand, which will include a new location on London’s prestigious Bond Street and a revamp of its Paris flagship.

Balenciaga’s Make-or-Break Show, Explained

Creative director Demna is attempting to establish a new direction for the Kering-owned brand in the wake of scandal. The promise of a major reset has helped the house reassert its status as a hot ticket at Paris Fashion Week.

To the Moon and Back With Off-White

Ibrahim Kamara’s official debut as art and image director for the brand is a far-reaching personal odyssey.

L Catterton to Take Majority Stake in A.P.C.

The French brand, founded and run by Jean Touitou since 1987, is looking to the LVMH-backed private equity firm to help it scale internationally.

What’s the Value of Viral Fashion?

More than ever, the fashion industry is geared to generate buzz, but some brands are rethinking their dependence on marketing stunts.

Thebe Magugu Wants to Build an International Brand Without Forgetting the Customers at Home

The South African designer is taking a step back from the global stage by prioritising his local market, investing in DTC and working with new stockists across Africa.

BoF Insights | Why Burberry Is Putting Statement Shoes in the Spotlight

Creative director Daniel Lee’s debut show underscored the luxury industry’s focus on designer shoes to drive growth, with a big nod to the hybrid glam-comfort styles that luxury customers now crave.

The Simple Math Behind Moncler’s Genius Spectacles

The Italian ski-wear brand’s large-scale events are a good example of how it’s able to play in the same league as brands with significantly larger budgets, argues Luca Solca.

Mytheresa Growth Slows, Profits Narrow Amid Challenges For E-Tailers

CEO Michael Kliger said the company would increase its focus on cultivating a top-end clientele as demand from aspirational consumers softens.

Former Chanel CEO Maureen Chiquet Joins La DoubleJ as Chairwoman

La DoubleJ, the Milan-based lifestyle brand best known for its exuberant, joyful prints and cheeky sense of humour, has named Maureen Chiquet its new chairwoman as it looks to ramp up global growth.

Chanel Set to Open a Beauty Store in Williamsburg This Summer

The store will reportedly house beauty and fragrance, further cementing the area as a hotspot for luxury.

Daniel Lee’s High-Stakes Burberry Debut, Explained

The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.

THE NEWS IN BRIEF

Moncler Annual Sales Climb 25%, Beat Forecasts

Sales at Italian luxury group Moncler rose 25 percent at constant exchange rates last year to come in ahead of forecasts thanks to strong contributions from its eponymous brand as well as Stone Island.

The Restory Faces Uncertain Future as Co-Founders Resign

Co-founders Vanessa Jacobs, Thaís Cipolletta Ferreira Alves and Emily Rea announced their departure from the luxury repairs and aftercare start-up, in a joint statement shared on their respective LinkedIn profiles on Friday.

Louis Vuitton Signs BTS Star J-Hope as Ambassador

The star — who was in attendance at the luxury brand’s January menswear show in Paris — announced the news to his 44 million Instagram followers in a joint post with the brand.